Anastasia Beverly Hills: Brow Shade Matching, Product Types and Palettes

Anastasia Beverly Hills is a cosmetics brand built on brows, founded by Anastasia Soare. The range covers brow pencils, pomades, gels and kits, plus eyeshadow palettes, face products and lip products.

Anastasia Beverly Hills orders go well when the brow shade matches your hair and skin and the product type suits how much definition you want.

Choosing a brow shade

Anastasia Beverly Hills brow shades include Blonde, Taupe, Soft Brown, Medium Brown, Dark Brown, Ebony and others. They vary in depth and undertone.

Match to your brow hair and root colour, not the ends of your hair. Most people suit a shade one lighter than their natural brow for a soft look.

Cool shades suit ashy hair and cool skin. Warm shades suit golden or red hair.

If between two Anastasia Beverly Hills shades, pick the lighter. It is easier to build than to lighten.

Pencil, pomade, powder or gel

Brow Wiz is a fine pencil for drawing individual hair strokes.

Dipbrow Pomade is a creamy, long-wearing product for bold, defined brows. It needs a brush and a light hand.

Brow Powder gives a soft, diffused look for filling.

Brow gels, clear or tinted, set hairs in place. Brow Freeze gives a stronger hold for a laminated look.

Brow Definer is the thicker pencil with a triangular tip. It fills faster than Brow Wiz and suits sparse brows, while Brow Wiz gives finer strokes on brows that already have hair.

Beginners often find a pencil easiest. Pomade takes practice.

Brow kits

Anastasia Beverly Hills brow kits bundle powders, wax or pomade with brushes. They let you mix shades and are useful for learning.

Kits usually cost less than buying items separately. Check the shades included suit your colouring.

Eyeshadow palettes

Anastasia Beverly Hills palettes include well-known ones such as Modern Renaissance and Soft Glam, plus newer releases.

Soft Glam leans neutral and warm. Modern Renaissance has warm, rosy and red tones. Check the swatches for your skin tone.

Palettes are heavily pigmented. Use a light hand and a good primer.

Face and lip products

Anastasia Beverly Hills also sells highlighters, contour kits, liquid lipsticks and lip glosses.

Contour and highlighter shades depend on skin depth and undertone. Swatch photos help, but lighting varies.

Brushes and tools

Dipbrow needs an angled brush, and the Anastasia Beverly Hills Brush 12 is the standard pairing: an angled head for the pomade at one end and a spoolie for blending at the other.

A spoolie is the tool that separates a natural brow from a drawn one. Brush through after any pencil or powder to soften the colour.

Anastasia Beverly Hills also sells tweezers, brow scissors and a brow razor. Tweeze after filling, not before, so you can see which hairs sit outside the shape.

Foundation, concealer and the newer face products

Anastasia Beverly Hills has moved beyond brows with a foundation and the Magic Touch Concealer. Shades run from fair to deep in numbered steps, and the site's shade descriptions note undertone.

Match concealer to your foundation shade or half a step lighter. Concealer that is too light turns grey under the eyes in photos.

Liquid Lipstick from Anastasia Beverly Hills is matte and long-wearing. Lip Velvet is softer and more comfortable; Lip Gloss layers over either. Buy the matte for wear time and the velvet for comfort.

Contour kits come in powder and cream. Powder is easier to blend for a beginner and suits oilier skin; cream gives a more skin-like finish on dry skin.

Minis, sets and how to test a shade

Anastasia Beverly Hills sells mini Brow Wiz and mini Dipbrow, and mini versions of several palettes. A mini is the cheapest way to test a brow shade before buying full size.

Holiday sets bundle a brow product with a gel or a brush, usually at a lower price than the pieces alone. Check that the shade in the set is your shade; sets are often sold in only two or three shades.

Anastasia Beverly Hills' own site sometimes lists shades and sets that Sephora and Ulta do not stock. If a shade is sold out at a retailer, check the brand site directly.

Delivery and rewards

Anastasia Beverly Hills typically offers free standard shipping above a spend threshold. Check the current threshold, and pair a brow pencil with a gel or brush to reach it with things you will use.

Create an account before ordering. Any current Anastasia Beverly Hills rewards or points programme runs through the account, and order history makes shade reorders simple.

Anastasia Beverly Hills sale events tend to cluster around Black Friday, the brand's anniversary and seasonal launches. If you are stocking up on a shade you know, wait for one of these rather than paying full price.

Returns and freshness

Cosmetics returns may be restricted for used items. Check the current Anastasia Beverly Hills return policy before opening.

Pomades and creamy products dry out if left open. Close lids tightly.

Where the Anastasia Beverly Hills savings are

These Anastasia Beverly Hills codes offer different values:

The 25% code is best for a mixed basket. It may be a seasonal code.

The up to 40% code likely applies to kits. Check which kits.

The 20% new-customer code is for first orders.

Anastasia Beverly Hills usually allows one code per order. Compare values before applying.

Common questions

Which Anastasia Beverly Hills brow shade should I get?

Match to your brow roots. If unsure, pick the lighter shade.

Is Dipbrow hard to use?

It takes practice. Use a small amount on an angled brush.

Can I return opened Anastasia Beverly Hills products?

Check the current return policy. Used cosmetics often cannot be returned.

Brow Wiz or Brow Definer?

Brow Wiz for fine hair strokes on brows with some hair; Brow Definer for faster filling of sparse brows. Both use the same Anastasia Beverly Hills shade names.