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Hallmark Ornaments: Keepsake Series Numbers, Magic Ornaments and Buying Retired Pieces Explained

A collector-minded guide to buying Hallmark Keepsake Ornaments, from series numbers to light-up Magic pieces.

  • Editorial team
  • Jun 25, 2026
  • 5 min read
Hallmark Ornaments: Keepsake Series Numbers, Magic Ornaments and Buying Retired Pieces Explained

The Hallmark Ornaments store is built around Hallmark Keepsake Ornaments, the dated Christmas ornaments Hallmark has released every year since 1973. The range covers long-running collectible series, licensed characters, milestone pieces and ornaments that light up or play sound.

A good Hallmark Ornaments order depends on knowing exactly which ornament you want: the year, the series number and whether it needs power. Two ornaments with the same character can be years apart in design and value.

Reading the year and series number

Keepsake Ornaments carry their year of release. For a gift marking a first Christmas or a wedding, check the year on the listing before ordering, since last year's version can still be in stock.

Collectible series, such as Frosty Friends, carry a number inside a small Christmas tree symbol on the ornament or box. Collectors buy in number order, so if you are adding to someone's run, find out which number they have.

Some Keepsake series have run for decades, and early numbers are scarce. A missing early piece usually costs far more than the current year's release.

Magic ornaments and power

Hallmark's Magic ornaments add light, sound or motion. Some run on batteries and some connect to a Keepsake power cord, so check the listing for the power source before you order.

A Magic ornament is heavier than a plain one. Hang it on a sturdy branch near the trunk, and remove the batteries before storing it for the year to avoid corrosion.

Licensed characters and fan gifts

Keepsake ranges include Star Wars, Disney, Peanuts, Barbie and many other licensed characters. Popular pieces tied to a film or anniversary can sell out before December, so buy early if one is on your list.

For a fan gift, match the exact film, show or era. A Star Wars fan who loves the original trilogy may not want a piece from a newer series, and the Hallmark Ornaments listing title usually names the source.

New releases and retired pieces

Hallmark previews each year's Keepsake Ornaments in its Dream Book and launches many of them in July, with more pieces released in the autumn. The newest ornaments are easiest to find in summer and early autumn.

Retired ornaments are no longer made, so what a store carries is whatever stock remains. Check whether a retired piece comes new in its original box, since collectors pay noticeably more for boxed ornaments in good condition.

If you care about resale, keep the box, the price tag and any insert. A loose ornament holds its value less well.

Milestone and personalised pieces

Baby's First Christmas, Our First Christmas Together and similar milestone ornaments are among the most-bought Hallmark designs. Many have space to write a name or date, and some hold a small photo.

Order these early for a December gift. Milestone pieces are dated, so they do not carry over well to the following year.

Write on a Keepsake ornament with a fine permanent marker, and test it on the underside first. Some finishes are glossy, so let the ink dry fully before boxing the ornament.

A family that buys one Hallmark ornament a year for each child ends up with a set they can take to their own home one day. Starting that habit is easier with a dated piece bought in the right year.

Shipping and breakage

Ornaments are fragile, so check how Hallmark Ornaments packs and ships them and what happens if one arrives broken. Photograph any damage when you open the parcel.

Check the current return window before buying, especially for a retired piece, where a replacement may not exist.

Where the Hallmark Ornaments savings are

HALLMARK ORNAMENTSnewstore50 — 50% offSHOW COUPON CODE
HALLMARK ORNAMENTSfortyoff — 40% offSHOW COUPON CODE
HALLMARK ORNAMENTSEVERYTHING20 — 20% offSHOW COUPON CODE

Start with the 50% off code, the largest here. If it does not apply to your basket, try the 40% off code next.

The 20% off code is the fallback if the larger codes are refused. Check at checkout whether new releases, licensed pieces or retired stock are excluded.

All three are percentage codes, so they save most on a large basket, such as several years of a series at once. On a single low-priced ornament, weigh the saving against any shipping charge.

Ornament prices tend to drop after Christmas, when stores clear the current year's pieces. That is a good time to fill gaps in a Keepsake series, as long as the pieces are still in stock.

Common questions

Are Hallmark Keepsake Ornaments dated?

Yes. Keepsake Ornaments carry the year of release, which is why collectors track them by year and series number.

What is the Keepsake Ornament Club?

It is Hallmark's collector club, with club-exclusive ornaments and event access. Check Hallmark's own site for current membership details.

Do Magic ornaments come with batteries?

Some do and some do not, and some use a power cord instead. The Hallmark Ornaments listing should say which.

Can I use a Hallmark Ornaments code on retired pieces?

Possibly. Some codes exclude older or limited stock, so add the ornament to your cart and test the code before checking out.

DiscountTypeGet the deal
40% offPromo codeView at Hallmark Ornaments →
40% offPromo codeView at Hallmark Ornaments →
30% offPromo codeView at Hallmark Ornaments →
30% offPromo codeView at Hallmark Ornaments →
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